2012 Marketing Insights

22 Dec
December 22, 2011

It seems that it has become “de rigueur” for those writing blogs to set out their “predictions for the new year”.  Instead, I thought I’d share some insights I have gained in the past year.  As I’ve noted in prior posts, I spend a significant amount of time – nearly 35% – meeting with CIO’s, CMO’s, and other executives of partners, customers, and other organizations.   Those conversations, and the questions that emerge, I synthesize in my work to develop marketing strategies for OpenText, and the plans for the next year.  Here are some of the insights I have gained…

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Content is Cool Again

18 Nov
November 18, 2011

Not my words, but those of AIIM president and thought leader, John Mancini, spoken during his keynote presentation at the recently concluded Content World 2011. John provided a captivating tale of what’s happening in the world of content management, and went on to describe why Content is Cool.  His thoughts on macro trends which are fueling this re-invigoration of Content as a driver for corporate information management included Social, Mobile, and SharePoint, all creating revolutionary expectations for enterprise computing.

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