Archive for category: Uncategorized

Step Two : SEO – Optimized

18 May
May 18, 2012

In my previous entry we examined content strategy as a means for driving the inbound, and the importance of that complete content strategy.  Now its time to think about the means of gathering inbound responses and nurturing them through to real opportunities using that content strategy.  Then, we’ll move on to your overall Social Media Strategy next time.

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2012 Marketing Insights

22 Dec
December 22, 2011

It seems that it has become “de rigueur” for those writing blogs to set out their “predictions for the new year”.  Instead, I thought I’d share some insights I have gained in the past year.  As I’ve noted in prior posts, I spend a significant amount of time – nearly 35% – meeting with CIO’s, CMO’s, and other executives of partners, customers, and other organizations.   Those conversations, and the questions that emerge, I synthesize in my work to develop marketing strategies for OpenText, and the plans for the next year.  Here are some of the insights I have gained…

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