Archive for category: SEO

Step Three – Social Media for Inbound

08 Aug
August 8, 2012

Just a few more weeks of summer, and then back to more frequent writing and posting.  Already the summer has been busy, and I’ve had numerous great conversations and discussions with other CMO’s about inbound marketing.  At the CMO Council Advisory Board meeting in New York, we discussed some very interesting ideas surrounding “Uplift Marketing” and “Precision Targeting” – more on those later.

Meanwhile, my penultimate post in this series, on the elements which create valuable and effective inbound marketing strategies, is focused on the social media aspect of driving inbound.

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Step Two : SEO – Optimized

18 May
May 18, 2012

In my previous entry we examined content strategy as a means for driving the inbound, and the importance of that complete content strategy.  Now its time to think about the means of gathering inbound responses and nurturing them through to real opportunities using that content strategy.  Then, we’ll move on to your overall Social Media Strategy next time.

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Inbound is the new Outbound

28 Jan
January 28, 2012

This year marks a landmark shift in marketing practices and strategies for both B2B and B2C companies.  It is the year wherein more than 50% of responses, leads, and interest will be generated by inbound tactics.

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