“Business has only two functions: marketing and innovation.”
That means innovation in Marketing. Based on all that has come before. Constant learning, research, testing, and optimization is required just to begin the process for innovation in marketing.
My philosophy is simple, based on the concept of lifelong learning. In the particularly fast-changing world of technology marketing, it is even more important to understand the changes, and to adapt and adopt.
Throughout my career I continue to be involved with a variety of academic institutions. I learn and experiment through course work and research at the State University of New York and Boston University, and share my knowledge through lectures at the Masters for International Management and Northeastern University.