Archive for month: August, 2012

Step Three – Social Media for Inbound

08 Aug
August 8, 2012

Just a few more weeks of summer, and then back to more frequent writing and posting.  Already the summer has been busy, and I’ve had numerous great conversations and discussions with other CMO’s about inbound marketing.  At the CMO Council Advisory Board meeting in New York, we discussed some very interesting ideas surrounding “Uplift Marketing” and “Precision Targeting” – more on those later.

Meanwhile, my penultimate post in this series, on the elements which create valuable and effective inbound marketing strategies, is focused on the social media aspect of driving inbound.

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