Archive for month: December, 2011

2012 Marketing Insights

22 Dec
December 22, 2011

It seems that it has become “de rigueur” for those writing blogs to set out their “predictions for the new year”.  Instead, I thought I’d share some insights I have gained in the past year.  As I’ve noted in prior posts, I spend a significant amount of time – nearly 35% – meeting with CIO’s, CMO’s, and other executives of partners, customers, and other organizations.   Those conversations, and the questions that emerge, I synthesize in my work to develop marketing strategies for OpenText, and the plans for the next year.  Here are some of the insights I have gained…

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