"Business has only two functions - marketing and innovation." Milan Kundera

Marketing ROI. Making the best use of every marketing dollar in innovative and creative ways through strategy, sales alignment, and tactical execution. In today's business environment, you need to manage the behaviors associated with acquisition processes. You need to provide the ability for your clients to self-select early, and get to the right decision. You need to engage them in what is important to them.

IBM, Lotus Development Corporation, ViewStar Corporation, ACD Systems, and Atlas Telecom have all relied on James Latham to strategize, plan, guide, and execute their product and corporate marketing. With over 25 years in global marketing strategy, execution, and implementation for these and other organizations, James brings a unique and creative perspective in providing all aspects of marketing to generate revenue rapidly.

Technology Marketing
From his early academic pursuits through today, James maintains a deep technology understanding, contributing quickly to end-to-end marketing product strategy leadership; at the same time provide branding, positioning, messaging, and marketing communications assistance to audiences for technology companies.

Expertise
With online, indirect, and direct marketing strategy and implementation experience, he is an expert in a wide range of information technologies including Complex Integration Services, Digital Asset Management, Business Process Automation, Customer Relationship Management, Operations Support Services and Business Support Services (OSS/BSS).

International
James has worked in Asia, Europe, and Latin America, with extended experience marketing in the UK, France, Italy, Germany, China, Thailand, and Singapore. He currently resides in the USA in Portland, Oregon and Seattle, Washington.